Platforms, teams, and shipped outcomes.

Complete digital transformation for a design-build construction company

Owned the complete modernization of MerakiGC's digital presence—from UX and infrastructure to DevOps, security, SEO/AI Search, analytics, and paid acquisition. Delivered a scalable platform that enables faster releases, stronger security, improved search visibility, and measurable lead generation while establishing operational processes typically found in much larger organizations.

• Launched a completely redesigned website with custom UX, content architecture, and conversion-focused landing pages
• Migrated hosting infrastructure to WP Engine with Cloudflare, Sucuri, automated backups, and production-ready security hardening
• Implemented GitHub-based deployment workflows, staging environments, automated testing, cache management, and rollback safeguards
• Built the technical SEO foundation including schema, Core Web Vitals improvements, metadata, sitemap strategy, AI search optimization, and local SEO
• Integrated GA4, GTM, Google Ads conversion tracking, consent management, and business performance reporting
• Established an ongoing web governance strategy covering maintenance, security, SEO, CRO, accessibility, and performance optimization

Multi-brand web platform at enterprise scale

Led a team of four engineers across front-end, back-end, full-stack, and CMS — owning roadmap, release governance, security, and analytics across a multi-network website.

• Increased web engagement by 40% through UX, testing, and data-driven iteration
• Built enterprise programs: ROI Calculators, assessments, End-of-Life tools, resource discovery
• Introduced release, code-review, QA, and deployment safeguards that reduced production issues
• Partnered with WP Engine, Cloudflare, and Sucuri on incident response, DNS, caching, and security
• Built GA4 / GTM / Looker Studio analytics frameworks with custom event tracking
• Led technical SEO across product sites: architecture, structured data, indexing, migrations

Global website redesign & CMS modernization

Led an enterprise redesign spanning information architecture, UX, governance, and CMS modernization on HubSpot — empowering marketing while protecting brand consistency.

• Led enterprise redesign across IA, UX, governance, and CMS modernization
• Improved engagement through navigation and user-experience enhancements
• Established stronger development governance and deployment processes
• Implemented scalable content and template frameworks for marketing autonomy
• Enhanced SEO, accessibility, and performance standards across a global property

Product & service-focused web redesign

Owned the website roadmap and led a product/service-focused redesign — turning a legacy site into a customer-first digital experience.

• Managed the multi-year website roadmap across marketing and franchise stakeholders
• Delivered a product & service-focused redesign with new IA and templates
• Documented 2022 accomplishments spanning UX, SEO, and platform health